Toals Review


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Toals is one of the oldest Northern Irish bookmakers that has been around for 80+ years now. Its wide network of high street betting shops is intertwined across Northern Ireland in cities like Belfast, Bangor, Craigavon, Ballymena, Larne, Armagh and Bainbridge and 40 other locations. In 2015 Toals opened the biggest betting shop anywhere in Ireland or Britain on High Street in Belfast.

Beyond that, Toals’ odds are available online too through the Toals Bookmakers online betting website for PC and Android, or the Toals app for iPhones. Toals is not so popular destination for English bettors in the online betting world, but it does provides refreshing betting opportunities to bettors that like to go for something different. Toals also offers casino games and live casino action.

Company Details

Toals is not one of those newly founded online betting operators. Although the website is relatively new, it’s a company with firm tradition which was established in 1932. The reputation of the company grew exponentially from local to national in the first years of its existence. The first shop was opened in Ballymena, and today there are 50 branches all over Northern Ireland. Toals also offers telephone betting 24/7.

You may have noticed the Toals brand image across the local communities in NI, for example, you can see Toals’ as the main sponsor of Crusaders FC, as well other teams and competitions like the NADAFL Harry Clarke Cup etc.

The online betting operations are run by FSB Technology (UK) Ltd, which is a licensed and regulated company by the Gambling Commission in the UK. In Ireland on the other hand, the operations are regulated under the Betting (Amendment) Act 2015.

Bonuses and Promotions

Like any new bookmaker, Toals has a standard ongoing welcome bonus offer that is available to first-time bettors opening their first-time account at the website. The offer consists of up to £250 in free bets spread over your first and future deposits.

The bonus is released in instalments, for example, the first £10 are given to you when you have placed five bets in your first week after claiming the offer. The rest of the welcome bonus is gradually released every week in instalments of £5 on each 10th bet you make during the week. Even if you miss to get a free bet instalment during the week, you are still eligible to get it in the subsequent weeks.

Make sure to read the terms and conditions first. For example, if you don’t know the following, your bonus may be voided:

  • In order for the bets to be qualified for the free bet offer, each bet must be placed in the value of £5 or more at odds of Evens (2.0).
  • All free bets must be wagered within seven days from receiving them, or they will be voided, etc.

Then there is the 5+ Acca Insurance promotion, where you get a refund if 1 leg of your football accumulator lets you down. To qualify for the refund, you need to place an acca bet with combined odds of at least 5/1 (6.00), but at least three selections must be at odds of 1/2 (1.5) or greater. Your bet will not qualify if it’s been placed using a free bet token.

There are also weekly promotions valid for short durations usually lasting shortly before or during a particular event. Such events can be horse races, football games and anything popular and interesting for the Irish and British bettors.

Sports Markets and Odds Value

There is a wide variety of sports markets at Toals available for pre-match and live betting through the In-Play section at the website. The most popular sports markets at Toals are in the football, horse racing, greyhounds, tennis, GAA football, NFL, boxing, golf and cricket category. You can find shortcuts of these categories at the home page, while additional categories can be found in the drop-down menu titled ‘All Sports’. Even eSports betting is available.

Toals also offers the Best Odds Guaranteed feature for horse racing betting. This means that if the starting price got bigger after you have taken an early or show price on a horse, you get paid by the bigger odds. This feature applies only to UK and Irish horse racing, and it doesn’t apply to special markets or Ante Post bets.

Banking Options

You can make deposits in two currencies, Euros and British pound sterling. There are also appropriate banking options for making deposits and withdrawals online through the website. These are mostly industry standard options like Maestro, MasterCard, and Visa. If any of these credit/debit card brands are unavailable to you, you can make a deposit in your online betting account by sending a check by mail.

Customer Service

Any queries and questions can be sent via the Contact Us page when you have logged into your Toals betting account. If, on the other hand, you are having troubles logging in or even registering, you can address your questions to the customer support team via email at [email protected].


Toals is a nice diversion from the usual clutter of UK bookmakers on the internet. Besides being available locally across the Norther Ireland via high street betting shops, this bookmaker is available online with a decent offering of services and bonuses. The welcome bonus will provide you with a steady flow of smaller free bets that you can use every week to score some quid without risking your own money.


  • £250 in free bets
  • Best Odds Guaranteed
  • Brand with a tradition


  • Very little known outside of NI
  • Relatively new in the online betting world