SportPesa started its online journey as a Kenyan bookmaker, but the company soon expanded its operations and now offers its services to UK customers as well. The brand’s name is a combination of the English word ‘Sport’ and the Swahili word for money – ‘Pesa’. This new bookmaker was established in 2014.
Pevans E.A. Ltd is the company behind the original Kenyan brand of SportPesa, but the UK bookmaker is owned by SP UK Limited and the website is operated in cooperation with TGP Europe Limited. TGP is a company which has plenty of experience in the industry. Based in the Isle of Man, TGP is licenced and regulated by the island’s authorities, but also by the UK Gambling Commission and under that licence SportPesa is allowed to offer its services in the UK.
How serious SportPesa is in its idea to conquer the UK market can be seen from the company’s sponsorship deals and its strong market presence. SportPesa is the official shirt sponsor of the popular Everton FC from Liverpool, but the company is also partnered with Hull City FC, Southampton FC and the Italian club Torino.
Bonuses and Promotions
All of you who haven’t already joined SportPesa can do so and claim the £10 Matched Bet bonus. You will need to sign up and deposit via credit card if you wish to be eligible. The maximum bonus amount is £10, so if you wish to claim a £10 bonus you’ll need to deposit an equal amount. Once you qualify you will need to contact customer service and then you can expect to receive your bonus within the next 24 hours.
Your initial bet must be placed either on a single or a multiple (combination bet), as system bets don’t qualify. Also, your qualifying bet must be placed at odds 4/5 (1.80), and if it is a combo bet each leg must be at odds of 2/5 (1.40) or higher. The minimum bet amount is £5. The qualifying bet can’t be placed on horse races. You will need to use your free bet bonus within 5 days and if it wins you will only receive the winnings, not the bonus stake.
Maybe the Match Bet bonus for new punters can’t be used on horse races, but horse racing punters are entitled to the best odds for all UK and Irish horse races that are included in SportPesa’s betting offer. That basically means that if the odds change from the moment when you place the wager up until the beginning of the race, your bet will be calculated per the odds that are most favourable for you. This offer only applies to combination and single bets and the maximum bonus limit is set at £1,000.
Sports Markets and Odds Value
SportPesa’s betting offer features more than 30 sports, which is pretty decent, especially since most punters wager predominantly on football and few other sports like horse racing, tennis and golf. At SportPesa you can also place wagers on American football, Aussie rules football, basketball, baseball, boxing, chess and a plethora of other sports, as well as eSports. If you choose ‘Specials’ you will find several non-sports markets, including ‘BBC Sports Personality’ and UK Politics.
And if you don’t wish to browse through the full list of sports, there’s a ‘Quick Picks’ menu which features the most popular competitions, like the Premier League and La Liga. The menu is frequently updated and reflects the current betting offer. If you wish to bet on football matches, you will be able to choose from over 100 different betting markets. The odds can be displayed either in a fractional or a decimal format.
The standard or main markets include match betting (1×2), total goals, both teams to score, correct score, draw no bet, over/under, as well as both Asian and 3-way handicap betting. If you like to bet on goals, you can bet on the total number of goals during the match, in either half, by each team, or whether a particular player is going to score the first goal, or score a goal at all. There are also a range of halftime markets, as well as corners and cards market. With so called period betting, you can bet on things like whether there’ll be a goal before the first 30 minutes pass, or what team will be leading at halftime.
Outright betting is also available, for example, before and even after the beginning of the Premier League season, you can bet on the team you feel is going to win the league, but it is also possible to bet on relegation, i.e. whether a team will be relegated, whether a team will secure a place in the top 4 or who will be the league’s top goal scorer.
You can fund your SportPesa betting account via your debit or credit card, or Neteller or Skrill. The minimum deposit amount if you’re using a card is just £5, whereas if you’re depositing via Neteller or Skrill, the minimum amount £20. Deposits are processed instantly. In order to ensure that customers’ funds and banking details are safe, SportPesa doesn’t store credit card CVV numbers, which means that you will have to type in your CVV number manually every time you make a deposit.
You can withdraw your winnings to the same account that you used to make the initial deposit. SportPesa tries to complete withdrawals as fast as possible. The minimum withdrawal amount is £5, whereas the maximum is £5,000. Before your first withdrawal can be completed, you will be requested to submit documents, including an ID, your credit card details (if you’re using a credit card) and proof of address.
SportPesa features a special ‘Help’ page where you can find useful information and answered FAQs on all topics that could concern a player. Alternatively, you can always contact their customer support team via live chat or email, or fill in the provided online form and wait for an email response. If you have a complaint, there’s the option of alternate dispute resolution.
SportPesa has a strong market presence and aims to boost its image with sponsorship deals with a number of popular UK clubs. It offers betting on a wide range of sports, with multiple market and it surely seems that SportPesa is determined to establish itself as one of the leading UK online bookmakers, despite the fact that it entered the market significantly later compared to some of the current major bookies.
- Lots of sports and betting markets
- Low minimum deposit limit
- Offers both full and partial cash out
- Limited choice of bonuses
- Only few accepted payment methods